Tracking Conversions with Google Analytics

  Tracking Conversions with Google Analytics Older self-serve ad platforms such as Google AdWords provide proprietary tools for tracking ad-generated conversions. So, how are conversions being tracked with Google Analytics? Conversions: A Short Definition A conversion happens every time a visitor to your website takes the action that you like them to and converts into…

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6 cost effective ways to increase brand awareness

brand awareness

The last time уоu wеrе asked what your business’s biggеѕt рrоblеm iѕ, уоu easily саmе up with a liѕt of factors likе уоur рriсing, the есоnоmу аnd ѕо оn. The truth iѕ thаt mоѕt timеѕ, thе problem with the business is thе brаnding. Sоmеоnе оnсе said thаt a business withоut brаnding is likе a guy…

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Understanding Traction, Growth Hacking, Agile Marketing

Communication is the hub that holds the wheel of business activities. Whether your company produces quality products or render exceptional services, without a marketing effort nobody will recognize your brand. It’s important to note that you must communicate the value of your product or service to potential buyers before people even know about the existence…

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Success Through Synergy Event, Collymore Marketing & Consulting LLC Launch

Philadelphia, PA, September 21, 2017– Collymore Marketing & Consulting LLC held their business launch titled “Success Through Synergy” at 230 S. Broad Street.  The event was a night of professional and social networking.  Throughout the night, there were speeches, live music, along with food and drink provided sponsors. Success Through Synergy started off with an…

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Hybrid Marketing Agencies; Disrupting the Marketing Industry.

hybrid marketing

Hybrid marketing agencies have disrupted the marketing industry by breaking down the barriers between different types of marketing. Companies that use agencies that specialize in only one type of marketing find their message does not reach enough people. Some companies try to compensate by using many agencies at once, but the result is haphazard and…

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Three Easy Ways to Use Technology for Lead Generation

Three Easy Ways to Use Technology for Lead Generation Is your company still stuck in a marketing stone age and using outdated lead generation methods like direct mail, cold calling, or television and Safiya CollymoreSafiya Collymore is the founder of Collymore Marketing and Consulting LLC., a Philadelphia Pennsylvania based Hybrid Marketing firm which specializes in marrying content…

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